Enhanced Operational Ability Coupled with Cost Management is Driving Growth of Network Traffic Analysis Solutions Market

Network traffic analysis is the process of analyzing, reviewing, and recording network traffic information. This is usually done to analyze the performance of the network with respect to management, general health monitoring, operations, and security. The admin can carry out the network traffic analysis either through automated solutions or techniques or they can perform it manually. They check the overall statistics and minute level details of the network traffic. Network traffic analysis is used by cyber-attackers or hackers to study the patterns of network traffic and leverage any potential vulnerability. Such situations have led to increasing demand for network traffic analysis solutions. The global network traffic analysis solutions market is expected to reach an overall market valuation of US$4,985.2 mn by the fall of 2025. This growth of the global network traffic analysis solutions market is expected to be achieved with the help of a strong CAGR of 16.1%.

There are numerous factors that are helping to drive the global network traffic analysis solutions market. Some of the key driving factors are mentioned below:

• Threat identification: Network traffic analysis is key in obtaining meaningful insights about the overall bandwidth of a system and its distribution capacity. It also allows for identifying potential threats, which can then be avoided by using zero-day attacks and denial of services. It allows the system to have better security. This is one of the key reasons for driving the growth of the global network traffic analysis solutions market.

• Smoother Operations: Network traffic analysis also helps in enhancing the performance of the system. The analysis allows the admins to identify network congestion points, sources of the congestions, and way to optimize the packet routes. It thus leads to improved performance of the system coupled with the optimization of cost and other resources. This benefit is forcing various industry verticals to adopt network traffic analysis solutions and thus drive the growth of the global market.

Some of the key players in the global network traffic analysis solutions market include names such as Genie Networks, Zoho Corporation, Cisco Systems Inc., and Netmon Inc. among others.